Mac app, in private beta
Lumeli
An email client that notices what you've promised people, and what they've promised you, across mail, meetings, and chat. It's built to make a workday feel finished.
Products people understand on the first try.
We’ve been obsessing over the little things since 2012, turning complex ideas into software that feels remarkably simple. Today, we’re AI-native, moving from ambitious ideas to working products in days, without compromising the craft that makes great experiences feel effortless.
Recent work highlights
Product management SaaS, 2023 to now
PathPro
Feedback, public roadmaps, and planning in one place, so the decision about what to build sits beside the evidence for it. Its built-in assistant can search and update the whole roadmap on request.
Compliance platform, 2025 to now
Fiduciary in a Box
Employers have to prove they run a careful process for their benefit plans, usually without a compliance background. We designed the whole platform, its brand, and its site, then built Document AI: upload your plan documents and it files each one against the right task and drafts the answers. Nothing is saved until a person approves it.
What we do
Our services
One studio. Full-stack. Relentlessly fast.
- UX and product design
- Flows, interfaces, and design systems for complex products. Clear for a first-time user, quick for an expert.
- Rapid prototyping
- A working prototype in days instead of a deck of static screens, so feedback is about real behavior.
- AI Integration
- Implement advanced AI solutions directly into your product. Document reading, in-app assistants, and automation that explain themselves and wait for a yes.
- Build and launch
- Production code, payments, security, and hosting, carried through launch day and supported after it.
AI driven.
Managed by humans.
Speed is only worth something if people trust the result. Every AI feature we design shows its reasoning in plain language, says how sure it is, and leaves the final call with the person using it.
The same rule applies to how we build. Agents help us move quickly, but each piece starts from a written spec and ships only after review, tests, and a security check.
Our clients include
“Josh prototyped, designed, and led the charge in building our entire platform for Fiduciary In A Box. From designing an intuitive user experience, to capturing our brand, Josh and his team really brought every piece together on a truly massive project.”
Jed CohenFiduciary In A Box
“Josh’s work on GreenlightGO helped define our public identity and put us at the top of a very competitive industry. We’ve since worked with major studios and celebrities like Billy Crystal, Jon Stewart, and Nick Cannon, and we couldn’t have done it without Josh.”
Brian MeeceCEO, GreenlightGO
“Working with Josh as he re-imagined Decorwhore.com really showcased his ability to listen and deliver. The new site is beautiful, and Josh also helped us build and launch our vision of a subscription-based service offering, which has also been a total success for us!”
Kate DawsonsThe Decor Whore
How a project moves.
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Understand
Find the real problem underneath the request, and who it's really for.
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Prototype
Turn it into a working flow within days and put it in front of real users.
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Build
Write the spec, build in small working pieces, and review everything that ships.
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Launch and listen
Ship it, watch how people use it, and let that decide what comes next.
Hi, I'm Josh.
I co-founded a Ruby on Rails studio in 2008 and started Papertelevision in 2012. Along the way I designed MapifyPro, led its growth to nearly $1M in total sales, and saw it through an acquisition. I've worked with scrappy startups and with Whirlpool, the Tony Hawk Foundation, and Notre Dame.
These days I also mentor MBA founders at OneDay as they launch their first tech companies.
Have an idea you need built?
Tell us what you're working on. We'll reply within one business day with honest thoughts on scope, timing, and where AI could help.
Or email josh@papertelevision.com